Somebody posed the right question the other day when I asked on Facebook for reactions to the new design of The Ledger’s print edition: Why did they do it?
In Lakeland, the revolution might not be televised, but it will play out in social media.
There’s a push to replace the city’s council-manager form of government with a strong mayor system, and the people promoting it are using Facebook as a listening post to get feedback before they even offer a formal proposal.
Prominent journalists who worked with Rose Allegato shared memories of the dynamo reporter and editor in Bill Rufty’s touching obituary this week.
A lot more stories have been shared since then, and I understand more will be in The Ledger tomorrow. One of the most succinct and accurate descriptions of Rose came from Mary Loftus in a Facebook comment: “She was a fireball!”
My first blog was called Polk News Watch. I set it up in the fall of 2003 as part of theledger.com, the website I started for The Ledger, the daily newspaper in Lakeland, Fla., where I live.
Polk News Watch was a spot where readers could discover what other publications were reporting about our part of Central Florida.
The secret sauce was a daily email from Google News that fed me news stories mentioning Lakeland, Polk County, Winter Haven and several other local cities. I developed the most interesting links into blog posts and often channeled info to Ledger editors as news tips.